What is video CMS?
The term CMS has recently been found quite often on the internet. But what does it mean?
If you are the owner of video content and you want to monetize it online you have to organize all the processes connected to this activity.
Video Content Management System is a software or kind of video library that helps you to store, organize, and share your video with clients for business purposes. It provides a central place to house all your video files, both RAW and edited, and see key information about those files. Sort files by information such as topics, file size, and even what type of equipment the video was shot using.
What are the main functions of video CMS?
- To download, edit, sort, and delete the video content.
- To edit user accounts and subscriptions.
- To see analytics: quantity of views, retention etc.
- Convenient search with filters etc
Capabilities and features
1. Automatic archiving - all live broadcast automatically recorded and uploaded to the media library where the user can find and watch them in the recording.
2. Full screen player compatible with all devices and all browsers - most streaming platforms work on all devices and platforms supporting the most advanced video containers and codecs.
3. Analytics - Typically, statistics are expected on viewership, impressions, and major interactions such as: likes, comments etc.
4. Commenting - the ability to chat in real time and comment while watching videos is also available on most streaming platforms.
5. Third-party encoder support - almost all services can accept streaming from third-party encoders. Some of them may even have integration with specific encoders for easy connection.
Advanced feature such as:
1. Monetization - paid access. This is great for premium content creators or anyone planning to sell video tutorials e.g
- The ability to control advertisements.
- The ability to inject ads at both the server and player level (Server-Side Ad Insertion, SSAI) to serve both your own ads and for or insert third-party ads during your broadcasts.
- Gain complete control over ad content - you will never see competitors' ads in your content.
- Monetize using paid video subscription services (e.g., streaming via Roku, Apple TV, Chromecast, etc.)
2. The "white sheet" player. It allows you to add your own logo to the panel or the player window, as well as customize its design like: changing colour, adding or removing function buttons etc. And the logo of the streaming platform will not appear as it is.
3. Implementation possibility. You will be able to embed your live stream window directly on your website.
4. Social media integration. Multi-platform broadcasting to one or several social media channels at once.
5. Advanced real-time analytics and post-analytics. Real-time statistics summarized at the end, engagement and duration graphs and the ability to integrate with Google Analytics.
6. Privacy control. Protect your stream with the password, define a list of allowed domains and countries, and set up secure streams for internal corporate messages.
7. Digital rights management (DRM). It is necessary for premium content. E.g. a free streaming platform like YouTube has a habit of interrupting broadcasts or deleting recordings even when copyrighted music is accidentally played in the background. You hardly want to see this happen during your exclusive broadcast of any important event.
To qualify for inclusion in the Video CMS category, a product must:
- Assist with storage, organization, and sharing of video files
- Provide tagging and metadata features to optimize organization and video search capabilities
- Assist with the distribution of videos through various channels with encoding and/or transcoding features
- Offer video editing tools or integrate with video editing platforms so video files can be easily uploaded into the CMS at different stages of completion
Where do people use video CMS?
You can use it both for internal and for external purposes.
- Every person who has the Internet is familiar with video CMS and uses it. One of the most popular examples is Youtube. CMS is the heart of Youtube. Any user can download, share their own videos with specific configurations, see analytics and monetize content with an ad-free business model. All these features are related to the CMS.
- Companies that have an internal video library for their employees can protect data from outside interference and train their executives using a video platform.
- OTT streaming services need video CMS to rule their business, sell access to VOD and Live channels, analyze the activity of their website etc.
Why do you need your own video CMS?
- Support for large high-definition video files: Video files are much larger than Word documents, spreadsheets, and other office documents. The default maximum file size allowed in a SharePoint site is 50 MB. To put that in perspective, you would need more capacity than 50 MB to store a single minute of video captured with an iPhone.
- Search the actual content of your videos: With CMS and LMS systems, you can only search based on file names and manually entered metadata. In contrast, video CMSs like Panopto offer the ability to search inside videos for specific words that are spoken or displayed on-screen during the video, then fast-forward the viewer to that exact point in the presentation.
- Optimized video delivery for every viewer’s device: Without a video CMS, your videos are simply hosted; nothing is done to ensure compatibility with the devices accessing them. For example, a WebEx recording stored in its default ARF format on a SharePoint site would not be viewable on tablets or smartphones.